“Consumption needs to increase and continue to increase. Some experts have been predicting that the average citizen will have to increase its purchases by almost 50% over the next twelve years, because otherwise the economy will decline. In just a decade, the men in the world of advertising predict that American citizens will have to increase their level of consumption in the same proportion as their ancestors did in the 200 years from the colonial period until 1939.” The architects of wastefulness, by Vance Packard.